Focus on privacy: Data Protection Day as a wake-up call for IT users

Imagine walking into a room full of confidential conversations and no one is paying attention to who is listening. Sounds unsettling, doesn't it? It's exactly the same with our privacy in the digital space.

Data Protection Day on January 28 reminds us how important it is not only to understand this issue, but to actively shape it. Our privacy is under threat, and the shifting baseline syndrome shows how we increasingly tend to accept the loss of our privacy as a normal state of affairs.

But it doesn't have to be that way!

In this article, you'll learn why it's crucial to take a stand to protect your data and how you can take practical steps to strengthen your digital privacy. Let's learn together how we can create more awareness of this important issue. Take action and help shape a safer digital future!

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1. The importance of Data Privacy Day and why you should take a stand for privacy

January 28 is more than just another date on the calendar - it's Data Privacy Day, a day to remind us all of the importance of protecting our privacy. In an age where information is shared faster than ever before, our personal data sovereignty is often under threat. Data Protection Day is your opportunity to take a stand for privacy and show others that data protection is not just a technical issue, but also a human one. Why is this so important? Because your data is part of your identity and can have a big impact on your life. By taking action to protect your privacy, you are not only helping to protect yourself, but also contributing to a larger cultural shift that helps preserve everyone's privacy. On this day, you have the chance to show through your actions that protecting data is a high priority. You can be a role model and inspire others to raise awareness of this important issue. What can you do specifically? Inform yourself, share your knowledge and encourage those around you to take more responsibility when handling personal data. Together, we can set a powerful example for a future in which we actively protect our digital privacy.

2 The current threat to privacy on the internet and the shifting baseline syndrome

The digital world is constantly growing and with it the threat to our privacy. Think about how often you voluntarily share information, be it through social media, online shopping or simply surfing the web. Often this is done without full awareness of what is happening to your data. One of the main problems is the so-called shifting baseline syndrome, which describes how we are gradually accepting ever greater losses of privacy as “normal”. Just as with the overfishing of the oceans, where the understanding of the former wealth of resources was lost, we are losing perspective on our former data sovereignty. Initially, it may seem a minor relinquishment, but over time it adds up to a considerable loss of privacy.

The problem is that every new technology that is developed potentially erodes our privacy further as companies gain more and more data. Control over your personal information diminishes with each generation that becomes accustomed to new privacy standards. As internet users, we are in the driver's seat and have the ability to significantly influence the direction we take. By becoming aware of these threats, you can take steps to protect yourself and make others aware as well. Don't lose touch with what was once considered appropriate and private. It's up to you to challenge the status quo and actively advocate for a better future.

3. practical steps you can take to protect your privacy

You may think it's hard to protect your privacy online, but there are simple and effective steps you can take immediately to protect your data. Start by updating passwords regularly, using complex and unique combinations for different accounts. A password manager can help you manage these securely. But that's not all! Make sure you use two-factor authentication, which provides an extra layer of security, and regularly back up your data to protect it from loss or attack.

Also take the time to check the permissions of your apps and restrict access to only necessary information. Be vigilant about the information you share on social media and think twice before making personal details public. If you run a business, invest in training for your employees so they are aware of how to protect customer data and implement best practice.

Use VPNs to hide your online behavior from prying eyes and make sure your internet connection is encrypted - especially if you're on a public Wi-Fi network. Don't forget to regularly check the privacy settings of your devices and apps to make sure they're up to scratch.

If you implement all these measures, you will actively contribute to a safer internet and have more control over your digital identity. Invite others to become aware of these steps and create an environment where privacy is ensured and respected. The more we get involved in this way, the more we can send a clear message that privacy is important to us all.

4. how you can create awareness for privacy in your environment

Creating privacy awareness starts with you and can have a domino effect on those around you. A first step could be to have informative conversations with friends, family and colleagues. You can use everyday scenarios: Questions such as “What actually happens to our data when we shop online?” or “How safe do you feel when you share information on social media?” are thought-provoking and can trigger helpful discussions. Encourage others to familiarize themselves with the privacy settings on their devices and adjust them regularly.

In your work environment, you could organize workshops or information events on the topic of data protection. These provide a great platform to spread knowledge and sensitize colleagues to the importance of data protection. Use illustrative examples and current news to make the topic more tangible. A great idea would also be to introduce regular “privacy check” days where you try out the latest security tips together and update your devices.

Another effective way to create awareness is to use social media to share important privacy information ad updates. Create posts or share articles about data breaches or new privacy laws to gain the attention of your contacts. With such posts, you can inspire and motivate your network to take action.

Remember: every little step counts. By speaking openly about the importance of privacy and sharing your knowledge, you are helping to make it a cultural value that we collectively respect and protect. Let's work together for a digital world where privacy is not a distant luxury, but a self-evident necessity. Together, we can raise awareness and start a movement that has real impact.

5. Invitation: Get active and help shape the digital future

Digital change offers countless opportunities, but with it come challenges that affect us all. You have the opportunity not just to watch, but to become active and shape the digital future. It starts with you: each of us has the power to influence - be it through the choice of software we use, the privacy policies we give our consent to, or the way we talk about privacy to others.

Imagine a future where privacy is valued as much as the technology itself. This is possible if we come together and raise awareness of the importance of privacy. Get involved by organizing events in your community at privacy days, for example. Use these platforms to raise awareness and encourage others to get involved too.

But you can do even more! Share your knowledge on social media, write blogs or give talks - every voice counts in this fight for a self-determined digital future. Seek dialog with politicians and companies to strive for sustainable change. Make sure that data protection is a top priority in your organization or community.

Together we can shape a future where technology and privacy go hand in hand. Harness the power of community to create change. Let's start making a difference today. Your commitment can change the world - get active and help shape a safer and more private digital future for everyone. Because only together can we transform the digital space into a safe oasis where privacy comes first.

Final words

Data Privacy Day is more than just an annual event - it's a wake-up call for you to take digital privacy seriously and actively protect it. For example, by recognizing the shifting baseline syndrome and taking practical steps to strengthen your privacy, you are contributing to an important cultural shift. Use our interactive privacy checklist to identify and close your own security gaps. We also invite you to take a stand for privacy. Seize the opportunity and take action: Download the new Threema stickers and proudly show that you stand up for privacy. Decorate your smartphone, laptop, or even your office with these stickers, which are not only stylish, but also send a clear message: Privacy is not a luxury, it's a fundamental right.

But it's about more than just stickers. Think about how you can raise awareness of data protection in your professional environment. Maybe organize a small workshop or share useful data security tips with your colleagues. Every step you take helps to create a culture that respects and protects data privacy.

You are not alone on this journey. Connect with other IT users and SMEs, share ideas and learn from the experiences of others. Together we can build a strong network that puts data protection at the center and advocates for responsible use of technology.

Data Protection Day is the perfect moment to start with small but impactful steps. Let's use this day to make a lasting change in our digital world. Show that you can take control of your data and invite others to join you. Together, let's build a future where privacy is respected and protected. Join us and be part of a movement for a better, safer digital world!

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